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They come in, look around and leave without writing. It is not the design: nobody welcomes them.

People come in, look around and leave without writing. It is rarely the design’s fault: nobody greets them. Why it happens and six keys to turn a visit into an enquiry.

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Illustration for the article: They come in, look around and leave without writing. It is not the design: nobody welcomes them

The momentEleven at night, and someone is looking at your website

It is eleven at night. Someone who needs exactly what you do opens your website on their phone, already in bed, with the bedside lamp on. They look at your services, scroll to the bottom, scroll back up. They have a specific question, but are not quite sure how to put it.

They find a form with seven fields and a button that says “Send”. They think they will write tomorrow. They close the tab. The next day they have forgotten, or have written to someone else who replied first.

In your statistics, that person is just another visit. In your diary, they do not exist. And it is common for this to happen many times a month without anyone noticing.

The problemNobody greets whoever arrives

Many websites are designed like a brochure: they say who you are and what you offer, and they wait. But visitors are not looking for a brochure; they want to solve something. There are four common reasons a visit does not become an enquiry. Nobody greets them: there is no welcome and no question to guide them. The form just waits: it asks for details before giving anything back and does not say when a reply will come. The hours do not match: many questions come up at night or at the weekend, when nobody is answering. The visitor does not know what to ask: they know what is wrong, but not what your service is called or which detail you need to help them.

A visitor who does not know what to ask does not ask. They leave.

What worksSix keys to get a visitor to write to you

Before changing the design or paying for more traffic, it is worth checking how your website greets the people who already arrive. These keys are useful even if you do it yourself, and none of them needs more visits: they work with the ones you already have.

How we do itA host on the website you already have

At Innectia we solve it with the FULL Host: a guided conversation that greets every visitor and takes them to WhatsApp with their enquiry already organised. It works on your current website, whether WordPress, Wix, Shopify, Tienda Nube or custom code, and is installed in 3 days. There is no need to rebuild your website.

The answers and options are designed with you, and you approve every one of them. It is not generative AI: the host does not improvise or say anything you have not approved. It costs €199 + VAT, as a one-off payment.

When it makes senseAnd when it is better to wait

Next stepSee how it would greet your visitors

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