Guide3 min read WebsitesCRM

You pay for the ad, they tap your link… and nobody greets them.

Between the Instagram ad and your WhatsApp there are a few seconds that decide whether the visitor writes to you or leaves. What has to happen in that stretch so the campaign does not end at “likes”.

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Illustration for the article: You pay for the ad, they tap your link… and nobody greets them

The momentThey tap the ad on the bus

Someone sees your ad, likes it and taps the link. They land on a page with a menu, five sections and a long form at the bottom. Their stop is in two minutes. They close the tab and carry on with their day.

You paid for that tap. What failed was not the ad: it was what happened afterwards.

The problemThe ad promises one thing and the website talks about another

Someone coming from an ad arrives with one idea in mind: the one you promised. If the page starts with something else, or asks too much to take the first step, the connection breaks.

Every tap that does not end in a conversation is money you paid for nothing.

What worksFive keys for the ad → WhatsApp stretch

How we do itA landing page and a chatbot that follow the campaign

We build custom landing pages with a single action and the FULL Host, our guided chatbot: it greets visitors based on the page, asks what you would ask and hands you the enquiry on WhatsApp with full context. If you already have a website, the FULL Host is installed on it in 3 days.

Next stepMake your next campaign end in conversations

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